Professional Biography - Eric Gustafson

Eric Gustafson is a Senior Consultant on the Hub Solution Designs team.

Prior to joining the firm, he was with Dun & Bradstreet, where he provided 35+ years of leadership on matching technology and data integration.

Early in his career at D&B, he designed and developed consumer matching and address standardization software for Donnelley Marketing. His next major assignment was to implement enhanced batch and online business matching technology, to allow accurate updates to the D&B database from thousands of external sources.

In addition, he was a frequent consultant to D&B's larger customers, guiding them on data stewardship, data quality, integration with D&B data and automated match decisioning.

Mr. Gustafson is the author/inventor of a U.S. patent on MatchGrade, a system for measuring the quality of entity matching. This critical capability allows full understanding of match tradeoffs and the automation of most matching decisions.

He has over twenty-five years of experience in integration technology, alliances, marketing and strategy, working with companies like 3M, AT&T, Cargill, Dell, DHL, FedEx, HP, IBM, Office Depot, Oracle, UPS, Wal-Mart and Xerox.